Daily Buzz: Win Back Former Members

Former members left your association for a reason. Ask them why and consider how to fix the issue to encourage a boomerang effect. Also: event inspiration from the 1990s.

If your association is looking for new members, reaching out to former members might be the best place to start. After all, they already know your organization and at one time found value in it.

But former members left for a reason. Figuring out why—and offering solutions—will be key to bringing them back.

To start, ask them why they decided not to renew. Colleen Bottorff from the MemberClicks blog lists common reasons for nonrenewal, including a lack of engagement, costly fees, or retirement.

Then, strategize with your team about how you might overcome those problems. Bottorff offers a few suggestions, starting with enlisting active members, reducing dues, or creating a new membership type.

Bring Back the 1990s

What do Boy Meets World, Blockbuster, and Koosh balls have in common? They were all popular in the 1990s. And though some ‘90s trends have faded out (R.I.P., Blockbuster), others are seeing a revival 20 years later.

Want to bring some of that nostalgia to your next meeting? BizBash offers tips on how to weave the ‘90s resurgence into your events, drawing inspiration from New Balance and Foot Locker’s recent “Rewind to the ‘90s” pop-up store in Los Angeles. The brands partnered to celebrate the launch of a 1990s-inspired sneaker—with some familiar faces in tow. As if!

Other Links of Note

Mini-breaks throughout the day can help avoid burnout and restore focus. Nonprofit thought leader Beth Kanter shares 52 ways to take a regenerative break.

Desk clutter can clutter your mind too. The Bloomerang blog has three tactics for getting organized today.

Starting your next big marketing push? Forbes outlines the marketing tools that will generate the most value.

(Moorefam/iStock/Getty Images Plus)

Jeff Hsin

By Jeff Hsin


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