Where associations are focusing their innovation efforts.
Participants in a recently released ASAE Foundation study, Associations Innovate: The Journey From Intent to Action, were asked about the scope of their innovation efforts between 2014 and 2016. Many responded that their association tended to focus on developing new programs, products, and services at the expense of innovating elsewhere. The study found that associations have lots of room for new ideas in developing new markets or market segments and new distribution channels for their offerings.
Source: Associations Innovate: The Journey From Intent to Action, ASAE Foundation