Membership

Data Nugget: Carrot or Stick?

By / Feb 1, 2019 (Satenik_Guzhanina/iStock/Getty Images Plus)

Penalty or incentive? How different organizations handle renewals.

Before members click “renew,” most associations send a series of reminders weeks or months in advance. But how do you add urgency to that call-to-action message? Some associations offer incentives for early renewals, while some tack on penalties for late signups.

Incentives

18.8%

of associations offered a discount or other incentive

62.4%

did not offer incentives

18.8%

were considering this tactic

Penalties

6.1%

of associations charged penalties for late renewals

90.9%

did not charge penalties

3%

were considering this tactic

Source: Membership Renewal Survey, Wild Apricot, May 2018

Associations Now Staff

The Associations Now team of editors covers all aspects of association management in print, blogs, and daily news. More »

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