Before members click “renew,” most associations send a series of reminders weeks or months in advance. But how do you add urgency to that call-to-action message? Some associations offer incentives for early renewals, while some tack on penalties for late signups.

Incentives

18.8%

of associations offered a discount or other incentive

62.4%

did not offer incentives

18.8%

were considering this tactic

Penalties

6.1%

of associations charged penalties for late renewals

90.9%

did not charge penalties

3%

were considering this tactic

Source: Membership Renewal Survey, Wild Apricot, May 2018

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