Membership Hack: Virtual Town Halls
The National Association of Home Builders hosts virtual town halls every month with its state and local affiliates, providing a regular forum for both staff and volunteers to swap ideas about membership.
How to hack it? Every third Thursday of the month, the National Association of Home Builders (NAHB) invites its members to join a virtual town hall that focuses on an array of membership issues. The event format is an hour-long web conference moderated by two member volunteers.
April’s town hall conversation focused on membership recruitment and highlighted several recruitment drives and membership strategies for growth. The topic for next month’s conversation is new-member onboarding and orientation.
Why does it work? There’s no set agenda or speaking order for the town halls. Every event is an open and free-flowing conversation that helps highlight some of the great ideas implemented by NAHB’s affiliates—a bottom-up approach to idea sharing.
What’s the bonus? After events, NAHB posts a recap of the conversation to its NAHB Now Blog. The write-ups summarize the conversation and ideas shared and serves as evergreen content for members who might have missed the virtual event.
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