Membership Hack: Chapter Microsites

The Institute of Management Accountants uses microsites that chapter volunteers manage to drive online member engagement while maintaining IMA brand consistency. The sites are easy to configure and help boost event attendance.

How to hack it? With more than 300 chapters worldwide, the Institute of Management Accountants offers a helping hand with maintaining and managing their digital presence.

IMA’s chapter microsites are templated web pages that are easy for chapters to create and manage, consistent with brand guidelines. The microsites have some integrations with IMA’s website, making it easier to cross-post and disseminate information online.

“With IMA syndication, we can push out global events to each chapter website, making this a win-win,” says Patricia Stefanczyk, CAE, vice president of governance and volunteer relations. “Chapters can also post their events and create unique content on each individual site.”

Why does it work? The chapter microsites serve as digital portals for member engagement, creating an IMA online presence that’s easier to navigate and search from anywhere around the world. “We were looking for user-experience consistency to benefit all members in all locations,” Stefanczyk says.

What’s the bonus? The use of microsites also increases communication and collaboration between chapter volunteers and IMA staff. For instance, “the microsites have helped with event management and local participation,” Stefanczyk says, “and we benefit because this helps to spread the word about key IMA benefits.”

(manopjk/iStock/Getty Images Plus)

Tim Ebner

By Tim Ebner

Tim Ebner is a senior editor for Associations Now. He covers membership, leadership, and governance issues. Email him with story ideas or news tips. MORE

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