Data Nugget: Giving Goes Mobile
The growth in fundraising by mobile device.
Online giving in 2018 ($2.7 billion) was up, accounting for 8.5 percent of all giving, compared to 7.6 percent in 2017, according to a report from the Blackbaud Institute for Philanthropic Impact. As more people use smartphones and other mobile devices to access the internet, it is becoming a more popular way to donate online. The number of those giving from a mobile device rose to nearly one in four in 2018. “This has grown steadily since 2014, and even higher rates occur for event registration and member purchases,” the report says.
Online Giving via Mobile Device by Year
9 percent: 2014
14 percent: 2015
17 percent: 2016
21 percent: 2017
24 percent: 2018
Source: Blackbaud Institute for Philanthropic Impact, 2018 Charitable Giving Report