Money & Business

Data Nugget: Giving Goes Mobile

By / Aug 1, 2019 (dimarik/Getty Images)

The growth in fundraising by mobile device.

Online giving in 2018 ($2.7 billion) was up, accounting for 8.5 percent of all giving, compared to 7.6 percent in 2017, according to a report from the Blackbaud Institute for Philanthropic Impact. As more people use smartphones and other mobile devices to access the internet, it is becoming a more popular way to donate online. The number of those giving from a mobile device rose to nearly one in four in 2018. “This has grown steadily since 2014, and even higher rates occur for event registration and member purchases,” the report says.

Online Giving via Mobile Device by Year

9 percent: 2014

14 percent: 2015

17 percent: 2016

21 percent: 2017

24 percent: 2018

Source: Blackbaud Institute for Philanthropic Impact, 2018 Charitable Giving Report

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