Money & Business

Daily Buzz: GoFundMe Launches Fundraising Platform for Nonprofits

By / Oct 16, 2019 (Techa Tungateja/iStock/Getty Images Plus)

GoFundMe Charity is designed to make generating donations easier—and more social. Also: Say goodbye to in-flight entertainment.

Are you considering a social fundraising campaign for your association’s next project? GoFundMe just announced a new platform specifically for nonprofits: GoFundMe Charity.

Coming in November, the tool will offer two pricing plans: one with donor-covered platform fees and one with no fees and an option for donors to leave “tips” for GoFundMe services.

GoFundMe Charity also includes features for data reporting, integration with CRM tools like Salesforce and Mailchimp, and ticketing capabilities for events.

At the same time, GoFundMe is introducing the Donate Button, which can be embedded into any third-party website without a GoFundMe Charity account to make donating accessible anywhere.

“Regardless of size or budget, we want to empower nonprofits to reach new audiences, raise money more efficiently, and further their missions,” said GoFundMe CEO Rob Solomon in a press release.

Goodbye, Seat-back Entertainment

Calling all business travelers: If you rely on in-flight entertainment, start packing reading material. American, United, and Alaska Airlines are all removing screens from most of their medium-range aircraft.

“There are numerous factors driving the change. No screens means less weight, which translates to fuel economy,” writes Thérèse Harvey on Smart Meetings. “Seat-back devices are also quickly dated, as they’re nearly impossible to replace as quickly as technology develops.”

But the main reason is that passengers travel with their own devices. “Be it smartphone, laptop, or tablet, customers come aboard with personal devices—screens provided at no installation or maintenance costs to the airline,” she says. “Instead of inducing a never-ending headache by updating seat-back devices that frankly aggravate customers as often as they delight, some airlines are focusing on increasing bandwidth and WiFi capabilities instead, offering free content streaming to passengers.”

Other Links of Note

The biggest barrier to video production? Time. Nonprofit Marketing Guide shares tips to streamline the production process.

Instagram likes are on their way out. Fast Company reimagines what digital success looks like without the benchmark.

Interested in speaking at industry meetings? The Bloomerang blog shares eight things every speaker should know before stepping on stage.

Sophia Conforti

Sophia Conforti is a contributor to Associations Now. More »

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