Membership Hack: Chapter Incentive Program

An incentive program offered by the Association for Talent Development has something for everyone: Members get discounted dues, chapters get a membership boost, and ATD gets broader promotion of programs and services.

How to hack it? The Association for Talent Development’s Chapter Incentive Program (ChIP) gives new members a discount when they join at both the national and chapter levels. At the same time, chapters can generate revenue by promoting ATD programs and services.

Here’s how it works: Every participating chapter gets a specific referral code that members use for additional discounts on ATD’s offerings. When a code is applied, the chapter gets a referral bonus.

For a code applied to an online membership renewal, the chapter receives $10. For conference registration, the chapter earns a 10 percent cut (up to $80).

Why does it work? The program is mutually beneficial, helping ATD to continuously recruit new members while incentivizing chapters to promote ATD’s programs and services. Chapters are not required to participate in ChIP, but many do and have received thousands of dollars in shared revenue.

What’s the bonus? ATD supplies customized marketing materials to each ChIP chapter, which save them time and resources in promoting ATD programs.


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Tim Ebner

By Tim Ebner

Tim Ebner is a senior editor for Associations Now. He covers membership, leadership, and governance issues. Email him with story ideas or news tips. MORE

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