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A Fresh Look at Reserves

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Volatile markets can make leaders anxious about their reserves policies. There are some short-term approaches that work, but associations should continue to take the long view.

Thomas J. Kearney, chief financial officer of the American Frozen Food Institute (AFFI), has made some adjustments to how the association handles its reserves investments. The spike in interest rates since the pandemic, for instance, has prompted it to shift some funds to vehicles with more favorable interest rates. “We’ve moved a significant amount of additional funds to a money market account because they’re making five percent interest,” Kearney says. “Before, we weren’t interested in doing that because they were at zero interest.”

Taking advantage of some of the short-term benefits around interest rates is a wise medium-range reserves investment policy, says Dennis Gogarty, president of Raffa Investment Advisers. “Across the board, most associations have taken the opportunity to think about their reserves policies in terms of not just investing for the long term but also more current cash reserves,” he says. “There’s a golden opportunity to take advantage of the current interest-rate environment.”

But while the vehicles for investments may change, the overarching philosophy behind reserves at AFFI has stayed the same. Its reserves target is 50 percent of the association’s annual operating budget, and its breakdown of investments are defined by the board’s established risk tolerance. “Our organization is comfortable with a 60-40 split: 60 percent equities, 40 percent fixed income, like CDs, treasury notes, money markets, and so on,” he says.

The pandemic, supply-chain crises, and rising inflation have understandably made associations more concerned about whether they’re taking the right approach to reserves policies. But A. Michael Gellman, founder of Fiscal Strategies 4 Nonprofits, says that associations shouldn’t implement radical changes to policies out of fear. “No operating reserve is built to bridge a long-term or permanent change,” he says. “The rules haven’t changed—economic conditions are constantly changing.”

“The pandemic, supply-chain crises, and rising inflation have made associations concerned about whether they’re taking the right approach to reserves policies.”

Responding to Volatility

Rather than look at reserves as a bulwark against catastrophe, Gellman says, associations would do better to look at them as an opportunity to support the need for business diversification—a key lesson from the pandemic, as associations relying on meetings revenue were hit hard. “You might want to reserve an additional five to 10 percent for special projects, to invest in technology, or invest in a new program,” he says. “That way you don’t always have to run out to the members or donors for money to do something new.”

Gogarty concurs, noting that conversations among financial leaders on the board and staff should address both short-term needs and long-term goals.

“You want a clear understanding of the future cash flows of the organization—what is the likely demand on those reserve dollars?” he says. “It’s important to interview all the stakeholders and understand the strategic plan for the association. Not just around the expected cash flows, but what are some of the investments that the association is considering? Are you going to launch a new program? Are you going to launch a new certification of some kind, or are you going to consider merging with another association?”

Short-term strategies for investments won’t last forever—though money-market rates had been above five percent for a year at press time, there’s no guarantee they’ll stay there. As inflation diminishes, the Federal Reserve will likely consider lowering the key interest rate. Gogarty’s advice is to take advantage of opportunities as they arrive but avoid aggressively gaming the market.

“The best approach is policies that bring discipline to the decision-making process, and as best as possible remove emotions from that process,” he says. “Fluctuations are going to happen, and it’s hard to have policies that are going to cover unforeseeable events.”

Mark Athitakis

Mark Athitakis, a contributing editor for Associations Now, has written on nonprofits, the arts, and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History and hopes you never qualify for the sequel.

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