Building Business Savvy

Navigating a new landscape April 16, 2024
Driving organizational success in today’s environment requires agility and foresight. In this series of articles, see how association leaders are using fresh approaches to adapt to the challenges of the day while staying aligned with their mission.
Nondues Knowledge
New Paths to Profit
Associations have always had to balance mission with revenue, but smart approaches can help them manage both well.
By Mark Athitakis
Products and Purpose
Every association has ill-performing and outdated products in their portfolio. Looking through the lens of your strategic plan can clarify what to support and what to keep.
By Mark Athitakis
Business Development
New Rules for Association Sales Staff
Competition and partner expectations are higher than ever before. Discover the essential skills, tools, and approaches rewriting the playbook for today’s sales and sponsorship teams.
By Christine Umbrell
Business Development for Data-Driven Times
The pandemic opened association leaders’ eyes to the dangers of stagnant business models. Find out why industry experts say the time is right to develop new sources of revenue—and following the data can help you do it.
By Mark Athitakis
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Financial Smarts
Agile Budgeting Strategies and Approaches
As economic, environmental, and technological shifts continue to reshape industries, association professionals are turning to agile budgeting approaches to navigate uncertainty and drive sustainable growth. Learn practical strategies for creating flexible budgets that can withstand the challenges of today’s dynamic environment.
By Christine Umbrell
A Fresh Look at Reserves
Volatile markets can make leaders anxious about their reserves policies. There are some short-term approaches that work, but associations should continue to take the long view.
By Mark Athitakis