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Top Career Challenges for Association Professionals and How to Overcome Them

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From navigating organizational hierarchies to overcoming self-doubt, some common roadblocks can set your career off track. Learn how to identify where your challenges are coming from and strategies to get back on course.

Many of us didn’t set out to work in associations, but we found our way here. Whether your path was planned or unexpected, taking a strategic approach to your career is essential at every stage.

As an executive coach specializing in career strategy, I’ve worked with hundreds of association professionals. While each career path is unique, common challenges emerge at different stages. Based on my qualitative research, client conversations, and input from ASAE’s Executive Management Professionals Advisory Council, here are the top challenges and advice from association thought leaders on navigating them.

Career roadblocks generally fall into two categories:

  • External/organizational challenges: Factors beyond your control, such as leadership structures or workplace culture.
  • “Me problems”: Issues within your control, like self-doubt or lack of clarity about what’s next.

Begin with challenges within your control by addressing the personal roadblocks first. If external issues persist, decide whether to push for change or seek new opportunities.

External/Organizational Roadblocks

No clear path forward.

I want to move up, but my boss would have to leave for that to happen.
Career advancement can be hindered by rigid hierarchies or lack of sponsorship. Address this by building relationships, enhancing skills, increasing visibility, and expanding your network.

“Leadership barriers such as unclear paths to advancement or resistance to new leadership styles can be frustrating for association professionals,” says C-suite executive coach Pam Green. “To overcome them, focus on strategic relationships, demonstrating leadership, and seeking visible opportunities. Leadership isn’t just about title — it’s about influence, initiative, and impact.”

If you’ve outgrown your role and see no path forward, take charge of what’s next. Identify the skills and experiences you need, and if internal opportunities aren’t available, seek out projects, volunteer roles, or new positions elsewhere. Don’t wait for an opportunity to emerge — create one.

Skills and contributions are undervalued.

Many assume working harder leads to recognition, but that’s rarely the case. If your contributions aren’t acknowledged, shift your focus to making both your value and impact visible.

“Even the most accomplished association professionals can struggle with articulating their story,” says executive coach Carol Vernon. “Craft a compelling narrative highlighting your skills, experiences, and impact. Use data, case studies, and testimonials.”

Consider:

  • Sidelined from decision-making? Assess if this is the right environment for you.
  • Lack autonomy? If leadership is unresponsive, find outlets for your skills through side projects, volunteer work, or a new role.

Personal Roadblocks (Me Problems)

Unclear about what’s next.

I need to do something different, but I’m not sure what that is.
Is that little voice inside telling you it’s time for a change? It’s not wrong. The challenge is knowing where to begin and, without a clear starting point, it’s easy to remain stuck.

Instead of a big leap, approach your next step like an experiment. Design-thinking principles encourage testing small, low-risk ways to explore new directions:

  • Talk to someone in a role you’re curious about.
  • Shadow a professional to see their day-to-day reality.
  • Take a course to build skills in an area of interest.
  • Start a small project or side hustle to test new ideas.

Coaching can also provide valuable support. An ASAE-vetted coach can be a strategic resource as you navigate your next step.

Fear of making a move.

You know you want that next-level job or a pivot, but something holds you back — often fear of the unknown, risk, or self-doubt.

Strategy, governance and leadership consultant Cynthia Mills suggests, “Imposter syndrome is assuming other candidates are more qualified than I am. Claim your identities (strategist, innovator, mentor, etc.), back them up with your story, and don’t make yourself small. Be clear about the position you seek and your talent. See yourself in the role, and interview from that seat.”

Chad Rummel, M.Ed., CAE, executive director at the Council for Exceptional Children, agrees: “Putting yourself out there takes guts, but it’s worth it. Despite some trepidation, I spoke at an ASAE Ignite session, and as soon as I got off the stage, a recruiter reached out with a great opportunity.”

Need a stronger network.

A strong network is critical for career growth, yet many association professionals limit themselves to colleagues within their own organization. Your next job, speaking opportunity, or mentor is likely just a conversation away, but you must build those connections before you need them.

Expand your circle: Attend ASAE events, regional conferences, or industry groups. Use LinkedIn and online communities to connect beyond your sector.

Give before you get: Strong networks are built on reciprocity. Offer help, share resources, and support others.

Start building your network now. It’s never too late to invest in relationships that will support your career growth.

Take Ownership of Your Career

Your career is yours to design. Associations provide rich opportunities to experiment, grow, and lead, but it’s up to you to take control. Get clear on your goals, refine your skills, and craft your story with confidence. By distinguishing “me” problems from “them” problems, you can make intentional choices that move you forward.

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Jen Lewi, MBA, ACC, CAE, is an ASAE career headquarter coach and founder of Design Your Next Step, a boutique executive coaching and career strategy firm.

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