Associations create a lot of content, but it can’t serve its purpose if it’s not distributed effectively. A new study from the ASAE Foundation looks at the importance of a content strategy in delivering value to members and serving an organization’s mission and goals.
The National Safe Boating Council and the National Association of State Boating Law Administrators are using their ongoing campaigns to promote safe boating over the Fourth of July.
Apps can be a great way to reach members, but they come with complications and considerations that other technologies don’t.
People use their mobile devices for communicating, reading, learning, and just about everything else—and apps make much of that activity possible. Associations have increasingly embraced consumers’ affinity for apps, using them to put resources and benefits at members’ fingertips.
Associations have always used their awards programs to drive engagement, increase member loyalty, and generate nondues revenue. But as member demographics change, associations are discovering the need to adjust and evolve their awards programs as well.
The CAWineStrong campaign aids wine country’s recovery effort.
Donated cars give families more mobility. Here's how the National Auto Body Council is making them possible.
Boosting recruitment by connecting employers and candidates.
The International Mountain Bicycling Association is blazing a new path ahead to provide funds to its chapters and local biking trail development.
As sexual harassment continues to dominate news coverage and public debate, associations should consider their own office environments and how they work to prevent inappropriate behavior.
