magazine
Editor's Note: Reflection Time
With 2016 ending, we asked association execs to look forward and offer up some resolutions for 2017. Associations Now has some resolutions, too.
2017 New Year's Resolutions From The C-Suite
Association executives from across the spectrum discuss their New Year's resolutions heading into 2017.
Podcast News: Get Your Association on the Airwaves
Conversational and quirky, association podcasts can be much more than shop talk. Done right, they can engage professional members with a need to know and larger audiences with niche interests. Do podcasts have a place in your content strategy? Three association podcasters share what they’ve learned from behind the mic.
Future-Proof Your Marketing Team
With all of the seismic shifts in technology, tools, and even customers, the marketing function within associations looks very different today than it did a decade ago. That means the skills required to do the job are in constant flux.
Executive Summary: Joel Brandenberger
Joel Brandenberger, the president of the National Turkey Federation, is working to keep family and friends in the mix.
Ask the CEO: Rachel Tristano
Rachel Tristano, RCE, CAE, CEO, Plymouth and South Shore Association of Realtors, answers questions from PASS member Donna M. Frano.
Crowdsource: Holiday Cheers
How EDUCAUSE’s Teaching, Learning, and Professional Development department connects across the miles during the holidays.
Global Spotlight: The Middle East Is Hot
Associations expanding to the Gulf region will find a sizzling market in the Middle East.
Power of A: Strong Sailing
The National Association of State Boating Law Administrators sets training standards for maritime law enforcement.
Comings and Goings: November/December 2016
A roundup of new hires and other personnel moves in the association industry.
Strategy Session: Get the Best From Volunteers
How? Treat them more like your staff.
CEO to CEO: Talkin' Board Chairs
How do you prepare for new board chairs? Association executives share their strategies.
3 Lessons: Aim High
For Joanne Joham, CMP, CMM—the Regional Director, North America, of the International Congress and Convention Association—accomplishment comes from hard work and supporting others.
New Money: The Cup Overflows for the American Wine Society
The American Wine Society finds a new revenue varietal.
The Fix: Job Board Marketing Matters
Advice on marketing your job board.
Idea Bank: Go Big and Stay Home
Racers get a tour of Texas right from their screens.
Data Nugget: Dues Downsizing
A single stat shows how much associations have diversified from a dues-driven business.
Associations USA: Hawaii
Associations are everywhere. Here’s a snapshot from the Aloha State.
Tech Memo: Out of the Shadows
Managing cloud apps with teamwork and transparency.
I Can’t Live Without My … Penultimate
This tool lets you keep the handwriting but toss the paper.
Membership Memo: The Right Questıons
Get the info that matters most when members join. The association marketer’s rule of thumb is to make the membership application as short as possible. Each additional blank to fill in just slows members down on the way to giving you their money. So, if you ask for information beyond the bare minimum, it ought […]
Rules Of Engagement: Connect Calls
Welcome new members with a call from a colleague.
Meetings Memo: Trivia Contest
Let attendees show their competitive side with a trivia contest.
Destination: Kansas City
Missouri’s largest city is sure to welcome attendees.
Books: Reputation Protection
Public relations and online fix-it consultant John David tells you how to take control of your online brand.
Career Coach: Executive Communication
Career advice from Carol Vernon, certified executive coach, principal of Communication Matters
How I Got Here: Jacob Wilder
Jacob Wilder, the director of communications and technology for the Building Owners and Managers Association of Atlanta, Georgia, cut his teeth in a hospital.
Association Agenda: Tax Target
Tax reform could take aim at association revenues.
Brought To You By… High Heels
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including high heels.
