Topic
Membership
ASAE's membership content examines the strategies and practices that help associations grow and sustain vibrant member communities. Find guidance on recruitment, retention, stakeholder engagement, and volunteer leadership to deepen connections and increase member value.
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Report: Members and Associations Split on Tech, Career Support
Momentive Software’s survey found that members hunger for career advancement from associations. But associations deprioritize it.
Spotlight on Membership
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Members onlyMembershipTemplate
Member Onboarding Toolkit
A member onboarding toolkit from ASAE's Membership Professionals Advisory Council in November 2026, to help membership professionals create early engagement, give a clear sense of value,…
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Before Members Can Say Yes, They Have to Find You
When membership growth stalls, associations tend to interrogate the offer. The value proposition gets another round of focus groups. Dues get benchmarked against peers. Someone suggests…
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The Members You’re Not Worried About Are the Ones Leaving
While associations focus on recruiting Gen Z, new research reveals a more urgent threat—one that’s sitting in the middle of your member base.
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We Are All Community Builders: Strengthening the Vital Aspect of Associations That AI Can’t Replicate
In honor of Hispanic Heritage Month, observed each year from September 15 through October 15, we're highlighting the vital contributions and voices of the Hispanic and…
Explore Membership by Format
Articles
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Growth Isn’t Enough: Five Signs Your Community Has an Engagement Problem
Membership growth is one of the first metrics community leaders celebrate and understandably so. New members represent new…
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The “Why Not” Factor: Unlocking Growth Through Nonmember Research
My team recently conducted growth strategy benchmarking research with North American professional and trade associations, and the findings…
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How Associations Can Leverage Volunteers as Strategic Ambassadors
Volunteers are the backbone of any association, but as member expectations evolve to include opportunities to lead, contribute,…
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The Growth Engine: Value Propositions and Association Resilience
New association growth strategy benchmarking research reveals two important realities: Unique value propositions (UVPs) have a profound correlation…
Videos
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MembershipVideoOver 1 year old
The IMPACT of Associations
They may not make headlines, but associations are the driving force behind innovation, leadership, and lasting change. From…
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MembershipVideoOver 2 years old
Welcome to Collaborate
Collaborate is your gateway to a vibrant community of association professionals. Whether you're looking to network, share insights,…
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MembershipVideoOver 5 years old
Community Voices: Kristine Metter
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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MembershipVideoOver 5 years old
Community Voices: Pam Hemman
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
Podcasts
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Associations Now Presents: From Data to Decisions: Helping Associations Better Understand Members
In this episode of Associations NOW Presents: Industry Partner Edition, guest host Sharon Pare of HighRoad Solutions sits…
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MembershipPodcastOver 1 year old
The Future Is Watching: Engaging the Next Generation of Members
In this episode of Associations NOW Presents, guest host Lori Zoss Kraska, founder and CEO of Growth Owl,…
Templates
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Members onlyMembershipTemplateOver 5 years old
AWCI Membership ROI
A membership marketing piece from the Association of the Wall and Ceiling Industry (AWCI) that puts a dollar…
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Members onlyMembershipTemplateOver 5 years old
New Member Engagement Study
A study by Dynamic Benchmarking and Kaiser Insights showing how new member onboarding and welcome plans raise first-year…
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Members onlyMembershipTemplateOver 5 years old
ORA MembershipGuide Booklet First Half Of Year
A membership guide from the Ohio Restaurant Association (ORA) describing the association, its relationship with the National Restaurant…
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Members onlyMembershipTemplateOver 5 years old
Legal Center Membership Guide
A membership benefits guide from the Ohio Restaurant Association (ORA) listing member-exclusive programs and partner services, including legal…
