Brand Connection

Visitors at the 2016 ITB travel trade show at the exhibition grounds in Berlin, Germany

Report: Exhibitors Need to Step Up Interactivity

By Mark Athitakis Jun 03, 2025

Report: Conference Attendees Seek Connection, Not Flashy Keynotes

By Mark Athitakis May 13, 2025

Businessman using computer to check email It represents a new email notification concept for business email communication and digital marketing.

Report: Association Email Open Rates Dropping

By Mark Athitakis Feb 11, 2025

Aerial view of luxury yacht moving fast at Adriatic sea during sunny day.

Charting a Course for Your Association’s Future in a Changing Landscape

Surveys Offer Mixed Look on International Events Travel

By Mark Athitakis May 20, 2025

Content Authenticity and Embracing Verifiable Credentials

Panorama of Denver skyline long exposure at twilight.

Meet Where the Views are Rocky and the Logistics Are Smooth

Fundraising Group Calls for Unity as Canadian Members Talk Boycott

By Mark Athitakis Apr 08, 2025

Cheerful mature couple of passengers with luggage at the train station

Inside an Association’s Federal Workforce Response

By Mark Athitakis Mar 07, 2025

Shot of an attractive young woman laying in bed with an alarm clock on her bedside table

Sleep-Medicine Coalition Pushes for Permanent Standard Time

By Mark Athitakis Feb 04, 2025

Cheerful female student adjusting car rear view mirror during driving lesson with male instructor

Inside an Association’s PSA Contest

By Mark Athitakis Jan 28, 2025