ASAE's Annual Meeting and Exposition is on our minds with this month's issue.
The membership model is alive and well, but the methods for making it thrive are evolving. Associations adept in the art of attraction are looking beyond traditional market segmentation and gaining an unfiltered view of which benefits are true magnets for membership.
Shari Jacobs, FASAE, CAE highlights the topic that always seems to draw attention people when she's presenting—millennials.
The company that led the smartphone revolution and sparked our collective mobile addiction is now a shadow of its former self. What went wrong? Association decision makers can learn much from the answer.
Today’s professionals are looking for lifelong learning and credentials to advance their careers. With dramatic shifts disrupting traditional education models, associations have a shot at becoming major players in the education-to-employment landscape. Will they seize the moment?
How the American College of Radiology scoped out its industry using a market assessment report.
In crafting your organization’s growth strategy, don’t go with your gut. You need hard facts about your audiences and your competition. Get them by conducting a disciplined market assessment.
Tom Hood, CPA, CITP, CGMA, the CEO of the Maryland Association of CPAs, has authorship (and tweeting) on his mind.
Barb Kachelski, CAE, executive director, American Academy of Cosmetic Dentistry, answers questions from AACD member Charlie Cooper, DMD
New research shows what it takes to succeed internationally.
Volunteers give hands-on help to fight hunger.
A roundup of new hires and other personnel moves in the association industry.
Going for a record, the National Safe Boating Council offers a message about safety.
When it comes to a solution to improve volunteering, sometimes less is more.
CEOs talk about the best staff outing they've ever had at their association.
Celia Besore, CAE, executive director and CEO of the National Association of Hispanic Nurses stays on course by testing her thinking.
How Google Glass can offer a different view of your event.
Christopher Coogan, deputy director and chief of staff at the Association for Institutional Research, and CIO Kashif Imran explain two common methods of organizing information.
See something, share something with this app that allows users to annotate, save, and send images and screen shots—all with a mobile device.
Three ways to see a boost in association sponsorship revenue.
Two rivals join forces to make industry data on the apartment industry compelling.
If you’ve got a BYOD policy, you’ve got legal risks.
Learn how to increase your nondues revenue with a job board.
How a target built excitement for a membership drive for this association.
Getting people to interact in an online community isn’t all that different from breaking the ice at a face-to-face meeting.
The Roof Coatings Manufacturers Association makes it easier for members to understand the ins and outs of a complicated field.
For this association's conference app, the third time was the charm.
This oceanfront city features a convention center with a prime location and a dedication to social responsibility.
Twitter co-founder Biz Stone offers an insider’s view of what’s behind the social media giant’s success.
Career advice from Ann Ranson, career coach, trainer, and president of Bottom Line 3 Marketing
How demographics help us see the future, according to author Kenneth Gronbach.
Lauren Hefner, CAE, the director of member and volunteer care for the Healthcare Businesswomen’s Association, has experience as a camp counselor, but got her first taste of working for an association as a child.
The IRS backtracks on proposed political activity rules for nonprofits.
A government relations professional and legal expert walk into a convention center …
How a trip to the golf course raised thousands for innovation efforts.
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including eggs.