Social Media Roundup: Arbitrary Score Alert
How one conference uses Klout to offer event-goers a discount. Also: The value of corporate responsibility.
Klout ain’t nothing but a number, according to some. But that still hasn’t stopped a number of marketing types from using the social media scoring tool to offer deals or, in some cases, even limit the riffraff from showing up at an event or applying up for a job.
Would your association ever use Klout for promoting an event? One that has, and more, in today’s Social Media Roundup:
Is there such a thing as too much Klout? Depends on who you ask. But here’s how one conference uses Klout: Next week’s Pivot Conference is offering a discount to event-goers based on their Klout score — which might be taking it to an extreme. If you have a Klout score above, say, 80, it’s a sweet deal — nearly half off of the $1,695 sticker price. (Jump on that, Bieber!) But suffice it to say this might turn a few people off. An interesting approach nonetheless — and not nearly as painful as a Klout score that affects your grade. (ht @jeanprytyskacz)
Show Some Responsibility
Need a little corporate responsibility? That’s what HubSpot’s Anum Hussain recommends in a piece regarding the value of social responsibility for marketers. Let’s get to the key point here — this is essentially another way of saying to do the right thing. “Corporate social responsibility (CSR) is essentially an ethical plan,” he writes. “While you can read a bunch of long and fancy-sounding definitions, in its most basic sense CSR is understanding the results of your actions within the various communities associated with your brand. It’s about making the ethically and morally correct choices.” Is your corporate responsibility plan up to snuff? (ht @RebeccaLPage)