Lunchtime Links: Why Face-To-Face Meetings Top Virtual

A recent study suggests that face-to-face meetings have a huge advantage on the creative front. Also: how one startup is looking to disrupt snail mail.

You’ve done the virtual meeting thing, and though it was useful, you thought there was a little something missing that you might’ve gotten from a face-to-face meeting.

A new study on why that might be, and more, in today’s Lunchtime Links:

Take it face-to-face: Finding it tough to sell digital over face-to-face meetings? A recent study from the IMEX Group and the Meetology Group might offer you some fodder for the real-world sell. “A face-to-face meeting between two people who do not know each other resulted in more creative ideas than the other two methods,” explained study lead Dr. Paul Redford, according to Successful Meetings. “The statistics show there is a significant difference in the number of creative ideas generated, a marginal but notable difference in the quality of those ideas, and also a greater variety of ideas produced.” How might that finding affect your meetings strategy?

Checking your snail mail, digitally: Is it time to start having your mail digitized? That’s the conceit of the startup Outbox, which is offering a new service that allows users to get their letters scanned, with the option of getting them delivered in physical form later. After a test in Austin, Texas, the company is ready to try the model out in San Francisco. “We turn the model on its head, getting to a new system where the user has full control over their postal mail,” says cofounder Will Davis. ReadWrite’s Nick Statt has a roundup of one of the more interesting disruptive models we’ve seen lately.

Match you message to your audience: You may be sold by your argument, but is your audience? Katya Andresen, on her nonprofit marketing blog, suggests how you might be able to solve that problem: “The messages that appeal to us aren’t the ones that necessarily resonate with others,” she writes. “Every assumption should be suspect until we understand our audiences’ mindsets. When we assume our audience thinks the way we do, we are at odds with the principles of marketing. We must think like the people we want to reach if we want to succeed.” Check out her post for more considerations regarding a message that isn’t hitting the mark.

What are you reading today? Tell us about it in the comments.


Ernie Smith

By Ernie Smith

Ernie Smith is a former senior editor for Associations Now. MORE

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