Social Media Roundup: They Have Questions. Do You Have Answers?
How to prepare your event staffers for all types of questions. Also: Your most engaged employees are thought leaders, too.
You’ve chosen flowers and announced the hashtag to follow during the event, and all your speakers are ready to give their presentations, but what are you forgetting?
That and more in today’s Social Media Roundup:
Prep Your Event Staffers
Everyone has basic questions during events, especially on where to find things like restrooms, or what’s inside this puff pastry? As an event coordinator, it’s important to prepare your event staffers to answer all types of questions attendees may have. If your staffers don’t have an answer to an attendee’s question, that will upset the attendee and make you look unprofessional. BizBash has 11 questions you can quiz your event staffers on, such as the event schedule and food. (ht @OnlineRegReview)
Internal Thought Leaders
Thought leaders aren’t always at the top of the food chain. According to Matt Folger, event marketing coordinator at HootSuite, employees are also thought leaders. Happy employees reflect well on an organization, and treating them as “internal thought leaders” could benefit the organization. “Enterprises strengthen their brands enormously by activating these internal thought leaders on social media,” Folger explains. “Employee blogs and social media profiles allow workers to build personal brands online and form public records of expertise that also reflect well on their employer.” How do you nurture your internal voices and make them stand out? (ht @JohnSegota)
What have you been sharing today? Let us know in the comments.