Social Media Roundup: Cut the Carbon Footprint of Your Tradeshow
That tradeshow you just attended was great for members but not so great for the environment. Here’s how to reduce your carbon footprint. Also: How to set up the new Facebook reports.
If your association attends tradeshows, there are things you can do to reduce your carbon footprint. Five easy steps will help out the environment—and impress your members.
These tips, and more, in today’s Social Media Roundup:
BIG CARBON FOOTPRINT?
5 Easy Ways to Reduce Your Carbon Footprint at Tradeshows http://t.co/OoQRkkHmeB – how's your show's carbon footprint? could you do more?— Rachel Wimberly (@TSNN_Rachel) July 17, 2013
Tradeshows take a toll on the environment. All those handouts and promotional materials generate a ton of waste. Jason Tunick, writing for Trade Show News Network, offers five easy tips for reducing your carbon footprint at tradeshows and giving the environment a break. Instead of handing out brochures, flyers, and all those hulking catalogs, he suggests offering USB drives loaded with your organization’s promotional materials. What other ways do you reduce your carbon footprint? (ht @TSNN_Rachel)
If your organization advertises on Facebook or pays to promote some of its posts, you should be aware that Facebook is making changes to its reports. Merry Morud of Search Engine Watch walks you though how to set up your first report, from selecting which metrics you want to view to breaking down data by gender or placement. Morud summarizes: “The new reporting interface is much more nimble than before, offers greater flexibility, more and customized metrics per report.” (ht @katiesaysit)
What links are you sharing today? Let us know in the comments.