Today we break from your regular Lunchtime Links programming to bring you a special set of reading material from a crew of content leaders at the 2013 ASAE Annual Meeting & Expo. If you’re heading to the conference—or even if you’re not—check out these articles and interviews from the pages of Associations Now and ASAE’s professional-interest e-newsletters to get an early look at some of the lessons and advice that will be shared at the conference.

[*Articles marked with an asterisk require an ASAE member login.]

Susan Cain, the author of “Quiet: The Power of Introverts in a World That Can’t Stop Talking.” (photo by jurvetson/Flickr)

General Sessions

Session: Susan Cain, “Quiet: How to Harness the Strengths of Introverts to Change How We Work, Lead, and Innovate,” 8:30 a.m. Sunday
Read: “The Business Case for Quiet,” by Kristin Clarke, Associations Now, July 2013

Session: Dan Heath, “Being Decisive,” 12:15 p.m. Tuesday
Read: “How to Make Better Decisions,” by Kristin Clarke, Associations Now, July 2013

Game Changers

Session: Kat Cole, “Turning Cinnabon Into A $1 Billion Brand,” 3:15 p.m. Monday
Read: “Focus on What Matters Most—Or Fail,” Associations Now, August 2013

Conversations That Matter

Session: “Collaborating and Competing with Our ‘Frenemies,'” 1:30 p.m. Monday
Read: “When Contributors Become Competitors,” by Karla Taylor, asaecenter.org, July 24*

Make sure your association is running smoothly by reading up on “Road to Relevance.” (Jorg Greuel/Getty Images)

Learning Labs

Session: “Road to Relevance: 5 Strategies for Competitive Associations,” 1:30 p.m. Sunday
Read: “Living Lean: How Associations Can Waste Less, Do More,” by Mary Byers, CAE, and Harrison Coerver, Associations Now, July 2013

Session: “Future Proof Your Association’s Technology: Preparing for Tomorrow’s Ideas Today” 1:30 p.m. Sunday
Read: “Future-Proofing Your Association’s Technology,” by Kylee Coffman, asaecenter.org, July 22*

Session: “The Business of Certification: Engage Certificants to Grow Your Program,” 3:15 p.m. Sunday
Read: “3 Forces That Are Disrupting Certification Programs,” by Karla Taylor, asaecenter.org, June 18*

Session: “Three Steps to Greater Board Meeting ROI,” 3:15 p.m. Sunday
Read: “3 Steps to Board Stability,” Associations Now, August 2013

Session: “Why Boards Are Killing Association Business Models,” 3:15 p.m. Sunday
Read: “5 Ways Boards Are Killing Association Business Models,” by Jeff De Cagna, FASAE, Associations Now, March 2013

Session: “How Do Members Choose? Re-thinking Your Member Value Proposition,” 8:45 a.m. Monday
Read: “3 Methods for Staying in Touch With Member Needs,” by Karla Taylor, asaecenter.org, July 10*

Session: “Martial Arts in the Workplace: Defending Yourself from Office Gossips, Bullies and Passive Aggressives,” 1:30 p.m. Monday
Read: “How to Deal With Office Bullies,” by Kristin Clarke, Associations Now, June 2013

Session: “YAP (Young AND Professional): They Aren’t Mutually Exclusive,” 9 a.m. Tuesday
Read: “From Young Professional to Association Executive: 4 Tips to Help You Along the Way,” by Debra S. BenAvram, CAE, asaecenter.org, June 7*

Session: “Converting Professional Certificate Courses to Online Learning,” 10:45 a.m. Tuesday
Read: “An Online Venture With a Big Payoff,” by Karla Taylor, asaecenter.org, June 19*

Session: “Essential Financial Communication and Messaging to Boards: Finding the Perfect Balance,” 10:45 a.m. Tuesday
Read: “The Power of a One-Page Financial Report,” by Michael Gellman, asaecenter.org, July 8*

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