Wednesday Buzz: Making the Most of Mobile

Why mobility is a bigger issue than many event planners realize. Also: tips for teaching your board the tricks of the social media trade.

So your meetings have made the move to mobile, but your members still need more at their fingertips.

From collecting data about attendees’ behaviors to assessing a need for event apps, mobility is a mainstay that must constantly be regulated. In an article for Cvent, Michelle Bruno, president of Bruno Group Signature Events, says event planners can exceed expectations by taking advantage of mobile technology beyond providing a strong WiFi connection. For instance, she cites the rise of wearables as a trend event planners should take into account.

“Soon, smartphones, tablets and laptops won’t be the only mobile devices at the meeting, and planners will have to start thinking about integrating all types of ‘things’ that connect with the internet—glasses, bracelets, watches—into the meeting mix to appropriately direct attendee attention toward the meeting content and programming,” she writes.

Tweet of the Day

Help support social media initiatives: Socialbrite managing partner Caroline Avakian offers a guide on helping your less social-media-savvy coworkers learn the art and importance of pinning, tweeting, and liking.

Other Good Reads

“But sometimes, that’s what it takes to create a hit product”: Inc. Magazine Senior Writer Ilan Mochari says that when it comes to mastering the hit-making process, leaders should reflect on criticism and question if they’re giving customers the value they deserve.

Make your message clear: In a guest post on Kivi’s Nonprofit Communications Blog, Kristan Allen, director of marketing and communications at the Mentoring Partnership of Southwestern Pennsylvania, shares insight into concise key-message creation. Hint: “Keep it simple, sweetheart.”

“Many conferences foster and nurture family-like units,” Velvet Chainsaw’s Jeff Hurt explains. As members return to the comfort of reliable conferences, associations build lasting and loyal relationships as well as an expanding network of newcomers.

Enough is enough: SCDdaily reveals how a large association board can be ineffective, unproductive, and a hindrance to progress.


Alexis Williams

By Alexis Williams

Alexis Williams is a contributor to Associations Now. MORE

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