Let’s say you want to green up your event. The environment is happy, but will your bottom line be, as well? Plus: how to get what you want.
There’s a big leap between intending to go green and actually carrying it out.
No worries, though: Shawna McKinley, Event Manager Blog contributor and sustainability specialist, has a guide on how to keep your green event in the black.
Many methods of maximizing an event’s sustainability are pricey, and not all are created equal.
“Buyer beware: While some green event fees are valid, some are based on unsubstantiated claims that are not always true,” McKinley writes. “So always ask for proof of value before you pay a green up-charge. Be aware that the U.S. Federal Trade Commission has guidelines for green product marketing, and the burden is on your vendor to provide evidence of sustainability claims.”
For a look at the FTC’s green guidelines, click here.
McKinley also advises that you carefully choose green investments that make sense for your association. Does offsetting carbon pollution concern members more than, say, acquiring sustainable food from local businesses? When budgets aren’t flush with cash, it’s impossible to go totally green, so go with what best aligns with your organization’s principles.
For McKinley’s whole run-through, read her post at Event Manager Blog, or go to her own blog, Eventcellany.
Hashtag of the day
— John Chen (@johnYSchen) July 10, 2014
For its annual conference, the Florida Society of Association Executives has built a conversation around the hashtag #fsae14. Today marks the final day of the conference, but you can still keep tabs on updates from the event. (ht @johnYSchen)
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