Is improving your association’s photography one of your resolutions for 2016? This list can help. Plus, The New York Times ranks by engagement, not audience.
We’ve all seen the standard images of conference attendees gathered in a circle, engaged in conversation, or of the long corridors of vendors. But when telling the story of your event, both to current and prospective participants, you want your images to really stand out, right?
Event management pro Kelli White brings her experience to the table in explaining the “7 Fundamental Rules of Event Photography” on Event Manager Blog.
It all starts with pre-event organization, including giving lists to volunteer or paid photographers detailing all of the photos your organization needs.
“Photos of signage, décor, full-room views, or candid photos often fall by the wayside for amateur photographers,” White observes. “By adding these items to a shot list they are sure to be captured by whoever has take[n] on the role of photographer for your event.”
Communicating the theme of your event so that photographers have it at the top of their minds can also prime them for success.
And be sure that your photographer provides you with both candid and staged shots.
“Even if you are planning to frame the formal photos, you may use the candid shots for future marketing publications or social media messaging,” White adds. “Having a large number of images shot in a variety of styles will always be better than not having enough of an assortment.”
Metric of the Day
For this New York Times feature, it’s all about engagement, not clicks. Out of the publication’s countless stories produced during 2015, these 50 kept readers engaged for the longest span of time.
Other Good Reads
What will ad blocking, mobile, online advertising, and emerging markets look like in 2016? Media pundit Frédéric Filloux reveals some predictions in the latest Monday Note post.
What were the most difficult jobs to fill in the third quarter of 2015? From forest fire fighters to speech pathologists, the answers, courtesy of the American Staffing Association, and they may surprise you.