We’ve all seen the standard images of conference attendees gathered in a circle, engaged in conversation, or of the long corridors of vendors. But when telling the story of your event, both to current and prospective participants, you want your images to really stand out, right?

Event management pro Kelli White brings her experience to the table in explaining the “7 Fundamental Rules of Event Photography” on Event Manager Blog.

It all starts with pre-event organization, including giving lists to volunteer or paid photographers detailing all of the photos your organization needs.

“Photos of signage, décor, full-room views, or candid photos often fall by the wayside for amateur photographers,” White observes. “By adding these items to a shot list they are sure to be captured by whoever has take[n] on the role of photographer for your event.”

Communicating the theme of your event so that photographers have it at the top of their minds can also prime them for success.

And be sure that your photographer provides you with both candid and staged shots.

“Even if you are planning to frame the formal photos, you may use the candid shots for future marketing publications or social media messaging,” White adds. “Having a large number of images shot in a variety of styles will always be better than not having enough of an assortment.”

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(Jeff Hopper/StockSnap)