No one wants to consider that their event could turn violent, but in the wake of the deadly Las Vegas shooting, many event professionals are more acutely concerned about security than ever. Can technology help to make event venues safer?

In a new article about cutting-edge event security, Skift reports that one company, Shooter Detection Systems, has seen more interest in its product, which uses acoustic and infrared technology to detect gunfire and relay floor plan location information to security personnel. The Guardian Indoor Active Shooter Detection System can also send mass notifications to mobile devices and alerts to first responders.

“We’ve had a lot of inquiries since Vegas for demonstrations,” the company’s CEO, Christian Connors, told the publication.

Event spaces are also grappling with threats by using badges with radio-frequency identification and facial-recognition technologies.

Instagram Data

🔬 How to Boost Your Instagram Marketing with Science: Key Takeaways from 20+ Studies https://t.co/e8w6zymars pic.twitter.com/EfmKe7cvbz

— Buffer (@buffer) November 7, 2017

It seems like every day, there is a new study to read about social media platform performance or best practices that could change the way you run your channels. Unfortunately, many of us don’t have the time to sift through all of them to create an actionable plan.

Luckily, Buffer has done some of the time-intensive work for us by synthesizing several key insights backed by more than 20 studies on Instagram.

Among Buffer’s recommendations: use hashtags and geotags to boost engagement, and share user-generated content to drive conversions.

Other Links of Note

Looking to increase donations? Digital marketing expert John Haydon shares several simple but effective ways to generate more money.

A bad digital experience may be turning away members and donors. CMSWire tells us how to find digital-user experience gaps.

The experience economy is changing. Eventbrite reveals the five major trends that are revolutionizing events.

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