Broadcasters Group Makes Room For Startups With New Membership Tier

The global broadcast technology group IABM is offering new companies in its sector a low-cost member tier designed to help them get a foot in the door in the industry. The concept is one that the association’s CEO can directly relate to.

There was once a time when the giants of your industry were mere startups—and a discount could have made all the difference for their future success.

The International Association for Broadcast & Media Technology Suppliers, a global trade group that helps support innovations in the broadcast industry, is offering such a discount to startups in its space this week, announcing a new membership category to specifically cater to them. The membership plan, which startups can take part in if they’re less than two years old, includes access to the IABM’s full portfolio of business intelligence and analytics tools, as well as its member benefits, which include discounted exhibition space, education offerings, and the ability to enter for industry awards.

Peter White, the CEO of IABM, said that the offering reflected his own personal experiences.

“Startups are the source of many of the breakthrough developments in the broadcast and media technology industry,” White said in a news release. “Having myself been involved in startups, I know only too well that opportunities for growth and development are often hampered by lack of time, resources, and budget to expand their footprint fast enough to put their new ideas in front of the right audiences in a timely manner. To me, IABM Start-Up membership is a no-brainer for new companies in our industry.”

The association’s first startup member is Salsa Sound, a company that creates technology intended to improve sound for sporting events. Its cofounder, Rob Oldfield, gave the new member tier a thumbs-up.

“The support we have access to, from training through to firsthand industry insight and contacts, is invaluable and a time-saver for us, so is a must as we forge our way in the broadcast industry and helps us establish and maintain a strong business proposition,” Oldfield said in the release. “The services provided by the IABM for startup members are having a huge effect on us as a young startup, and we’d recommend it to everyone.”

(alvarez/Vetta/Getty Images Plus)

Ernie Smith

By Ernie Smith

Ernie Smith is a former senior editor for Associations Now. MORE

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