Membership

Monday Buzz: Benefits That Make It Hard to Quit

By / May 21, 2018 (AdrianHancu/iStock Editorial/Getty Images Plus)

After a price increase, Amazon announces a new Prime benefit. What can associations learn from the consumer giant’s lead? Also: Get more traffic from Google with these SEO tips.

Amazon announced in April that it was raising the annual price of Prime membership from $99 to $119. The extra $20 fee may prompt some members to drop their membership, but before one could hit the cancel button, Amazon announced a new perk.

This summer, Amazon will be rolling out Whole Foods discounts to Prime members, reports Business Insider, adding additional value to the membership.

While it’s tough for associations to compete with the scale of Prime benefits, there’s clearly something to learn about providing benefits that are hard to leave behind. Also, take a cue from Amazon’s smart communications plan here—make an announcement about a fee raise and then quickly follow it with a new perk.

“As Amazon adds services, it wants to make sure that when customers take a second look at whether they’re really getting value for their money after the price increase, they’re satisfied with their membership and will renew another year,” writes Dennis Green for Business Insider.

SEO Ranking

Have you been neglecting SEO? Google is a key traffic driver for many organizations, and there is a lot your group can do to improve its rankings.

When it comes to your content, make sure that you’re using keywords in the title and up to 15 times throughout the article, suggests a recent Wild Apricot post. Add those keywords as alt text to images as well to give your page a little extra SEO juice.

The post goes on to provide other ways to use keywords strategically.

Other Links of Note

AI may soon revolutionize the workplace. CMSWire shares how.

Infographic of the Day: All organizations need to be aware of cyberthreats. MultiBriefs shares a graphic that reveals why the biggest threat may be internal.

Be more human. Generocity makes a strong argument for using “people-first” language.

Raegan Johnson

Raegan Johnson is a contributor to Associations Now. More »

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