Association publications are an essential member benefit and an important source for news and information. And when it comes to content preferences, members like a mix of old- and new-school media. In recent research by Association Media and Publishing, 91 percent of associations said members prefer flagship publications with both print and digital components, but print still reigns supreme.

What is the format preference for your flagship publication?

Print Magazine: 75 percent

Digital Magazine: 59 percent

Electronic Newsletter: 30 percent

Print Journal: 21 percent

Electronic Journal: 21 percent

Source: Association Media & Publishing, 2017 Publishing Benchmark Study

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