Despite the move toward digital, there’s still plenty of appeal in print for association members.
Association publications are an essential member benefit and an important source for news and information. And when it comes to content preferences, members like a mix of old- and new-school media. In recent research by Association Media and Publishing, 91 percent of associations said members prefer flagship publications with both print and digital components, but print still reigns supreme.
What is the format preference for your flagship publication?
Print Magazine: 75 percent
Digital Magazine: 59 percent
Electronic Newsletter: 30 percent
Print Journal: 21 percent
Electronic Journal: 21 percent
Source: Association Media & Publishing, 2017 Publishing Benchmark Study