To keep up with a rapidly changing world, your IT leaders need to think more like CIOs. Also: Reconsidering the CEO’s role in membership.
Is your IT leader more focused on running a smooth tech operation or on forward-thinking digital strategy?
The DelCor blog makes an argument that an organization’s IT leader, whatever his or her title may be, should have several of the same competencies as a CIO.
For instance, you need an IT leader who “spots emerging possibilities in your market and throughout the association community from a technology perspective,” writes David DeLorenzo. “A visionary thinker, an association CIO sees how these developments might influence your organization and members.”
Your tech leader also needs to be adept at handling change. He or she should understand “the dynamics of change management, including why people resist change and how to encourage adoption.” And they’ll need the charisma and know-how to motivate the association.
CEOs and Membership
Someone asked, shouldn't membership departments focus both on the members and on the mechanics of membership? Yes, and the most successful #associations focus on members 80% of the time and on the mechanics of membership 20% of the time. https://t.co/aAXJVv9z2b #ASAE
— Amanda Kaiser (@SmoothThePath) June 28, 2018
In an association, who holds more responsibility for membership than the director or VP of membership?
According to a recent Smooth the Path post, it’s the CEO. “CEOs have a tremendous impact on each member’s perceptions of the association, member culture, and membership metrics,” writes Amanda Kaiser. “Why? Because the CEO determines the focus of the membership department.”
Kaiser goes on to discuss the two different focuses of the membership department—either on serving members or on the mechanics of membership.
Other Links of Note
Infographic of the Day: MarketingProfs shares a graphic illustrating how to manage office upheavals.
Communities can generate a lot of momentum for nonprofits. A Forbes contributor shares helpful steps for building a community.
Facebook beefs up Stories. The platform adds reactions and group chat to Stories, reports CNET.