Daily Buzz: Making Tradeshows Less Intimidating

New exhibitors at your tradeshow? Business News Daily shares how to make them comfortable at your event. Also: Leverage your association’s online identity to increase member engagement.

The world of tradeshows is a complicated one. While it can be a great place to gain greater visibility, it’s also uber competitive—which, for the first-time exhibitor, can be pretty intimidating.

If you have a lot of first-time exhibitors, creating a level of comfort on the tradeshow floor can be difficult when you’re juggling exhibitors’ needs with the overall strategy and effectiveness of the event. The solution? Consider making a guide for first-timers with tips from Business News Daily on how to make their first tradeshow a success.

Among other things, the guide suggests tactics that exhibitors can use on the show floor, including how to communicate with attendees, scope out the competition, and attract attention in a crowded space.

Boost Member Engagement

”Membership engagement” is more than a buzzword—it’s what keeps your organization alive. And the first step in building member participation is understanding how your association defines engagement: Does it mean merely interacting on social media or connecting with the organization on every level?

Once you define engagement, it’s time to take action. Of course, how you reach members on their preferences, but leveraging your website, online communities, and social media is a great start, according to a new post from the Wild Apricot blog.

Other Links of Note

Nonprofit marketing means telling stories. So, what is the best way to share them to encourage more engagement? The Agitator says the key is telling one story at a time.

No one wants to be the bearer of bad news. But when you’re a leader, you need to know how to make unpleasant announcements in a way that your team is receptive to. Here’s how to do it, from Entrepreneur.

SEO brings awareness to your organization. SEO Tribunal shares the 72 SEO stats you need to know to really nail it.

(BestForLater91/iStock/Getty Images Plus)

Jeff Hsin

By Jeff Hsin


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