The American Diabetes Association says that 9 in 10 people at risk of diabetes aren’t aware of their risk. A new campaign hopes to change that stat in a big way.
Do you know your risk of diabetes? If not, November is a pretty great month to get an understanding of it—and to act.
In a new campaign timed to American Diabetes Month, the American Diabetes Association has a new campaign, “Count Me in,” that aims to highlight the risks of diabetes, along with the fact that many people are unaware of those risks.
According to ADA, on top of the 30 million U.S. adults who have diabetes, 84 million Americans are at risk—and 90 percent are unaware that they’re at risk.
“If you think that you’re totally immune, or totally unaffected by diabetes, you’re not,” ADA CEO Tracey D. Brown said in a news release. “One out of two of us are living with diabetes or prediabetes.”
To help with this, the association is offering interactive elements on its website, including a 60-second risk test, information on how to get a diabetes screening, and methods to encourage advocacy—something ADA has been focused on in recent months. The campaign also has a fundraising element.
“Whether it’s taking 60 seconds to learn your risk, signing up to become an advocate for those living with diabetes or spreading awareness by marking your fist in solidarity, there’s something you can do,” Brown added. “It starts with you. Can we count you in?”