Fundraising Tactics: The Storytelling Touch
Does storytelling in fundraising really work? Associations that have used it successfully to solicit donations say it requires the right kinds of stories told in a way that inspires.
Rasheeda Childress
New Money: Big Dig
A construction festival unearths nondues revenue for the Building Industry Association of Northern Kentucky.
Idea Bank: Study Groove
An association playlist from the Ohio State Bar Association supplies background music for learning.
Startup Stories: National Industrial Hemp Council
New associations launch to fill a void in their sector. Here, newbies tell us what got them started, how they’re succeeding, and what they plan to do next.
Brought to You by … Ghosts
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including ghosts.
Why Your Association Needs a Whistleblower Policy
Maintaining a strong whistleblower policy is a good business decision. It also helps associations address issues before they snowball and ensures organizations act in a way that is consistent with their values.
Association Rebrand Puts Focus on Consumers
Following high-profile members leaving the Grocery Manufacturers Association over concerns about its advocacy positions, the group is changing its name to the Consumer Brands Association and focusing on consumer needs.
Four Ways Associations Can Boost Their Industry’s Future Workforce
With many industries facing a shortage of workers and a skills gap, associations can play a critical role in addressing workforce development.
New Toolkit Helps Increase Gender Diversity Among Inventors
The Intellectual Property Owners Association says too few women seek patents, and it wants that to change. Its new Gender Diversity in Innovation Toolkit helps organizations get to the root causes of the disparities and implement programs to equalize innovation.
How Communications Teams Can Help Boost Nondues Revenue
A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future.
