While the pandemic has dampened the economy, that doesn’t mean associations can’t still reach fundraising goals. Starting stewardship with donors now will put your organization in the best position to make the most of end-of-year fundraising.
Knowing its members were significantly affected by the pandemic, TRSA, the association for linen, uniform, and facility services, realized it needed to shift priorities. With expert and member input, the group launched a new strategic plan to keep focused on goals that would help its members survive.
As associations move forward, they must plan budgets even though meetings, sponsorships, and professional development products are on uncertain footing. Experts recommend using lessons from today to help with budget expectations for tomorrow.
With the challenges of COVID-19 forcing associations to adapt, the Greeting Card Association moved to a new management model to help the organization modernize and navigate pandemic-related changes.
A recent survey shows that nonprofits have been surviving the pandemic by rethinking sponsorship offerings and revenue streams, while ensuring they clearly communicate value to members.
As many associations continue to work remotely, recognizing and rewarding staff in a virtual world has become a hot topic. Making employees feel valued can be as simple as kind words or as elaborate as treats delivered to their doorsteps.
The Governors Highway Safety Association has come out against racism and issued a new set of recommendations members can implement to ensure fair enforcement of traffic laws. The group also hopes to add more diversity to its board.
Many associations judge the success of their social media campaigns by likes, rather than whether that content leads users to engage further on their site. Changing how social media is used and measured can improve engagement and help generate revenue.
In the wake of renewed focus on social justice and structural racism, three education and child-focused organizations have joined forces to help expand the pool of scholarly information on racism and its impact on young people.
As the coronavirus upends economies and industries, organizations that want to survive must have an agile and resilient workforce. A new Aon survey looks at these crucial skills and how organizations are cultivating them.