Social Media Roundup: Hip-Hop Creates Fresh Content
Old-school hip-hop is more than rhymes: It teaches us to remix and create fresh marketing content. Also: Kick off your event coverage with Vine.
ASAE’s Marketing, Membership & Communications Conference (#mmccon) continued today, and Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen. (Check out our live coverage here.)
Learn how to embrace the art of remixing to produce fresh marketing content, maximize the potential of Vine, and more, in today’s Social Media Roundup.
Think Like A DJ, Think Like A Curator
If you think hip-hop and content marketing don’t belong together, then think again. In an energetic session, web strategist Maddie Grant and Aptify’s director of marketing, Bryan Kelly, encouraged content marketing professionals to pay homage to the principles of old-school hip-hop and apply them to their brand. Fresh content marketing is all about innovation, remixing, authenticity, and storytelling. (ht @BryanKellyNow)
Keep a swipe file. Collect all sorts of things that you like for inspiration to remix your stuff! #mmccon lk18— Elizabeth D. Cook (@lize36) June 4, 2013
Discover inspiration. (ht @lize36)
Freshen Up Your Creativity With Vine
Visual bursts of innovation: In six seconds or less you can make a huge statement. How? By using Vine, Twitter’s new mobile video service. The service initially was available only to iPhone and iPad users, but now it’s on Android devices. To show how great Vine can be for live event coverage, Bates Creative put together a short video bursting with logos of some of this year’s conference attendees. In six seconds, this video gives us a glimpse into the the thriving creativity of ASAE’s Marketing, Membership & Communications Conference. (@GLCdelivers)
Have you used Vine for event coverage? Share your thoughts in the comments.