Monday Buzz: Putting Pinterest in Its Place
The photo-focused social network is becoming too big to ignore. So how can your association stake its Pinterest claim? Plus: What do data operations managers do?
Everybody’s talking about Pinterest after Forbes magazine declared it “The Coming Ad Colossus That Could Dwarf Twitter and Facebook.”
“Pinterest’s U.S. user base is projected to top 40 million this year, putting it in a league with both Twitter and Instagram domestically, and it’s moving fast to catch up with them overseas,” reporter Jeff Bercovici writes.
And for associations the big takeaway is the scope of social sharing that’s taking place on the network.
“Among social networks, only Facebook, with its 1.3 billion users, drives more traffic to Web publishers,” Bercovici notes.
But how can your organization make the most of the booming social network? Recruitment Advisor, the blog for the job board platform RealMatch, has a useful guide on how publishers and associations involved in the publishing game can get their programs off the ground.
Key advice: It’s important to understand that different organizations require different tactics to make the most of the unique elements of their platform.
“A good start is to ensure that each content piece on your site includes a high quality photo or graphic that can be pinned to your Pinterest page. You should also pin images related to your publication or trade,” contributor Mary Hiers writes.
Tweet of the Day
Are your association’s educational efforts, both for employees and for members, doing enough to reach older generations? Samantha Mansfield, senior manager of program development at CPA.com, reminds us that not all people in need of training are new to their fields.
Other Good Reads
For the entrepreneurial association pro, John Boitnott, contributing to Inc. Magazine, lists 10 apps that all entrepreneurs need to have on their phones. The apps run the gamut, from cloud storage to analytics to travel assistance to mobile payments.
Need help with your online member community? Then the webinar “The 11 Most Asked Online Community Planning Questions (and Their Answers),” which will be hosted by online community software provider Socious, may come in handy. Listen in on October 28 at 2 p.m. Eastern Daylight Time.
Dive into the mind of a data operations manager: Alan Gordon, who oversees data operations at the Society for Science & the Public, explains how organizations can make the most of, and ensure the fulfillment of, their database administrators, in a post for Nonprofit Technology Network.