Grow your membership at your annual meeting. Also: Why you shouldn’t be giving away all of your content on platforms you don’t own.
Your association’s annual meeting is likely your biggest event of the year, but are you leveraging it to recruit new members?
Terry Ibele at Wild Apricot reports on one association that was able to quadruple its membership numbers within five years thanks to several smart recruitment tactics at its annual meetings.
The Collegiate Information and Visitor Services Association (CIVSA) gains hundreds of members at its conferences each year by taking an “all hands on deck” approach. All board members are tasked with promoting the annual meeting through cold-calling, social media posting, and even handing out flyers to reach potential new members.
CIVSA also changes the location of its events each year to reach more people in different regions.
Check out Ibele’s post for recruitment keys to success.
Keep Your Content
— Executive Oasis Intl (@executiveoasis) January 13, 2017
Adrian Segar presents a strong argument for why publishers should keep total control over their content. Segar points to a few shifts in recent content-distribution platforms that may be causing publishers to reach fewer people in favor of “pay-to-play” models.
“Posting your original content exclusively on someone else’s platform puts you at their mercy. Don’t do it!” he says.
So, what should publishers do instead? Segar provides a few pointers on how to invest in your own website and content to build an audience.
Other Articles of Note
Deal with disruptive attendees. Be prepared to handle rude guests and hecklers at your next event using these suggestions from BizBash.
The daily habits of productive people. From turning off email to practicing self-care, here are six productivity tricks to help you maximize your day.
Why you should revisit comment marketing. Moz reveals how you can reap benefits for your association by participating in your comments section.
Get more out of your social media content. Social Media Examiner proposes five clever ways to repurpose your content.