Thursday Buzz: Event Planning for a Million People
Take a look at the tremendous effort it takes to produce a world-famous event. Also: A state chamber goes from money troubles to tripling its revenue.
How do you begin to plan an event that 1 million people will attend?
Event-planning pro Jarno Stegeman, also known professionally as The Event Tutor, spoke with George Ridgely, the executive director of San Francisco Pride, about how he and his team prepare for the world-renowned San Francisco Pride Parade and Celebration.
Ridgely says the parade requires year-round preparation. “Sure, there are some slower times, but there is never a time that you are not planning,” he says.
Planning an event of this size is not for the faint of heart. There are a million things that could go wrong. “The street fair, for example, is an outdoor event contained within six blocks. So you’re dealing with displacing traffic and public transport, displacing people access to their businesses and homes.”
However, Ridgely provides helpful tips on raising money, finding sponsors, event promotion, and logistics. “If you are just starting out as an event planner and you have no experience with all of this, I would advise you to hire a consultant who can walk you through the process or hire an event producer that has that kind of experience,” he says.
A Surprising Reinvention
Ten years ago, the North Carolina Chamber was in such bad shape that it was borrowing money to meet its monthly payroll. But just last year, it won an award from the national Council of State Chambers that is given to chambers that exhibit innovative initiatives and excellent service to their members.
How did the chamber turn its fortunes around? The Huffington Post takes a thorough look at the transformative steps the organization took.
Other Links of Note
Facebook is working with the media: In the wake of “fake news” controversy, Facebook has launched a journalism project to better partner with media organizations and strengthen “news literacy.”
Should you try an “exec exchange” program? A Fast Company article reveals how CEOs switching jobs for the day can lead to valuable insights.
Dealing with turnover: The Nashville Business Journal investigates how organizations with high turnover rates are still able to accomplish their goals.