Data Nugget: Saving Grace
Grace periods give members a chance to renew without losing access to benefits and services.
According to a January survey from MemberZone, four-out-of-10 associations give a grace period of two to three months. Some offer none at all, and members at a few organizations get more than a year before they see their benefits withdrawn.
What is your organization’s grace period for nonrenewals?
1 Month: 13 percent
2-3 Months: 40 percent
6 Months: 15 percent
1 Year: 7 percent
More than a Year: 5 percent
None: 16 percent
Other 4 percent
Source: MemberZone’s 2017 Membership Association Survey