Daily Buzz: The Benefits of Regulating Email Marketing

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Those rules have done more good than harm, argues a former “Spam King.” Also: Timing event meals perfectly.

Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. A former “Spam King” who once appeared on The Daily Show argues that although the space might be imperfect and still evolving, it’s not going anywhere.

When Scott Richter got into the field in 1999, it was the “Wild West” of email marketing: Regulation was inconsistent from state to state, leading to a lot of legal action against marketers. Then in 2003, Congress passed the CAN-SPAM Act, which outlined new nationwide standards.

Those federal rules didn’t spell the end of email marketing, Richter writes in Entrepreneur. Instead, they provided sound guidelines for marketers to follow so they could avoid legal trouble. Fifteen years after CAN-SPAM, email still makes up a large part of many organizations’ marketing strategies. In 2017 alone, more than 135 billion marketing emails were sent each day, Richter notes.

“It seems like every year there’s another article announcing the end of email marketing or the end of email in general,” he writes. “But here we are 40 years after that first marketing email, and the channel is still going strong.”

When’s Lunch?

You think a lot about what to put on your meeting menu—but the time you serve the meal might also have an impact on attendees. New research suggests that bodies function at their best when eating patterns are aligned with their circadian rhythms, or the internal clock that dictates when to wake up, eat, and fall asleep.

Although it might be hard to match each guest’s specific circadian rhythm, you should be mindful of when you’re serving food, as eating too early or too late can affect a person’s metabolic and overall health, The New York Times reported.

Other Links of Note

What is the best way to boost membership numbers? Here are seven growth tactics associations should think about today, from the MemberClicks blog.

Google spent years studying what makes teams successful. The thing that mattered most? Trust. More on the findings, from Inc.

Prototyping is the most effective way to test new ideas, says Association Success, as it allows you to learn quickly with low investment.

Jeff Hsin

By Jeff Hsin


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