The fastest-growing social media platform in the world isn’t Instagram, SnapChat, Facebook, or Twitter.
It’s TikTok, a short-form video-sharing app that has more than 500 million active monthly users worldwide and is especially popular with Gen Z audiences. A recent study from Activate, Inc., says TikTok is experiencing higher engagement time with U.S. users than any other platform. That’s leaving many brands to wonder: Is it time for a TikTok strategy?
Average Monthly Time Spent on Social Media Platforms, Per U.S. User
TikTok: 10 hours
Facebook: 9 hours 28 minutes
Instagram: 4 hours 35 minutes
Snapchat: 4 hours 9 minutes
Twitter: 1 hour 4 minutes
Reddit: 1 hour 3 minutes
LinkedIn: 32 minutes
Source: Activate, Tech & Media Outlook 2019, October 2019