Tim Ebner

Membership by "> Dec 1, 2017

Running on Empty: When It’s Time To Drop a Product Offering

Membership by Dec 1, 2017

Associations excel at launching new offerings, but they aren’t nearly as good at letting go when something outlives its usefulness. Discontinuing a product offering or service—whether a legacy favorite or a program that held high hopes but didn’t pan out—can be painful, but it pays off to manage your portfolio with a focus on meeting member needs and the organization’s goals.

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