The Direct Selling Association creates podcasts to not only help its members learn from their colleagues but also to meet them “where they are.”
Findings from this year’s Marketing General Membership Marketing Benchmarking Report indicate that membership growth is strong. But what if your association continues to see year-over-year declines? Here’s how one association reversed its churn.
The Radio Television Digital News Association is offering access to an upcoming webinar for free. In exchange, RTDNA is asking journalists to donate to a fund supporting victims of the Capital-Gazette shooting.
Sandbox, a globally focused organization with an ambitious agenda “to co-create the world we inherit,” has rapidly grown its network of young members. For associations looking to recruit and engage the next generation, its ground-up collaboration model offers some lessons worth considering.
A key benefit of membership in the Illinois Park and Recreation Association is a career-stage mentorship program that brings together early, mid-level, and seasoned professionals. It helps to grow professional networks while keeping members engaged with the association.
A digital handbook gives members access to the information they need about member benefits, services, and support—all in one place.
A new report looks at how associations are using marketing automation tools to improve marketing efficiency, boost member engagement, and drive growth. If it sounds intimidating, a few simple steps can help you get started.
The Accounting and Financial Women’s Alliance spotlights young members who have stories to tell and are in a good position to lead.
A new survey from Pew Research Center indicates that young people use online platforms very differently than they did just a few years ago. Here are a few examples from associations that have made changes to their digital strategy, embracing Snapchat, YouTube, and Instagram to recruit and engage younger members.
Looking for an easy way to say thanks to your most loyal members? One association takes time at its annual conference to spotlight major member anniversaries.