Tim Ebner

Membership by "> Jun 11, 2019

Make a Splash With Micro-Influencers

Membership by Jun 11, 2019

Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign.

Technology by "> Jun 2, 2019

AI At Your Service

Technology by Jun 2, 2019

Automated technologies powered by artificial intelligence—voice-enabled devices and tools like chatbots—offer speed and efficiency, but also require careful planning, testing, and integration. Here’s how a few associations are putting them to good use to improve member service.

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