The American Academy of PAs downsized to a single e-newsletter to deliver news and information to members without flooding their inboxes. That change is helping to boost open rates, click-throughs, and membership.
As cyber threats become more varied and sophisticated, attackers may try to scam your members---and they may pose as you to do it. Here are some precautionary steps to take.
Each year, the Specialty Food Association inducts a handful of people into a hall of fame celebrating industry leaders. The program showcases SFA innovators and draws positive media attention.
Innovation is hard, but you don’t have to do it alone. At this week’s digitalNow conference in Austin, Texas, association executives and entrepreneurs are exploring ways to bring about digital transformation in partnership with members.
The Retail Merchants Association recently partnered with a startup to help members fill temporary staff vacancies.
Your members are doing important work every day, but their stories often go unheard or unseen. To better engage and deliver deeper value, a former journalist and storytelling expert explains how associations can “grab the narrative.”
Everyone loves a freebie—including your member prospects. The American Water Works Associations offers new members two kinds of freebies: practical and fun.
It’s important to express gratitude to your members, especially those who routinely volunteer their time and effort to help you get important work done. Here are a few meaningful ways, big and small, to say thanks.
The United States Association of Cider Makers recently partnered with the global research firm Nielsen to offer an opt-in group study to gather consumer feedback on members’ product designs and marketing.
Civility, mutual respect, and inclusion are often core values that bind members together. But do you practice what you preach? Here’s how to foster a deeper sense of connection within diverse communities in divisive times.