A curated list of member-recommended books keeps members of the National Association of Colleges and Employers learning all summer long.
At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many of them also have implications for associations and their members.
Members of the International Trademark Association created an exhibit for the National Inventors Hall of Fame Museum. The exhibit uses content inspired by a public awareness campaign that educates young people on counterfeit goods.
Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign.
A new partnership empowers members of AICC, the Independent Packaging Association, to hire military veterans. The program helps members find much-needed employees and prepares vets for careers in the industry.
For decades, social clubs have brought people together, and today a new crop of venture-backed clubs is emerging. What membership challenges and opportunities do clubs face, and what can associations learn from them?
Social media platforms and text-based applications allow for chatbot integration. Here are four places where members might turn for self-service using a bot.
Automated technologies powered by artificial intelligence—voice-enabled devices and tools like chatbots—offer speed and efficiency, but also require careful planning, testing, and integration. Here’s how a few associations are putting them to good use to improve member service.
Trust has value, and boards must earn it.
Help members connect, but protect their information.