This time of year, everyone seems to have March Madness on the mind, including an association that’s using this month to recruit new members.
Membership isn’t always pretty. Sometimes a sense of belonging can lead to entitlement and power struggles. One expert recommends asking yourself three critical questions to avoid membership’s “dark side.”
To give members a quick way to stay on top of news related to their field, the Infectious Diseases Society of America partnered with a medical publisher to deliver a curated daily newsletter.
Official enforcement of the European Union’s General Data Protection Regulation, imposing new requirements for how organizations process and maintain personal data, is less than three months away. At a recent event for association professionals, experts pinpointed four key member data issues to address now.
One recruitment tactic that’s proving to be effective for the American Booksellers Association—a free trial membership for each Spring Forum attendee.
Data analytics doesn’t have to be complicated. By taking a small step into connecting your data, you can begin to alleviate members’ pain points.
To empower members and help raise public awareness of the profession, the National Society of Genetic Counselors created a one-day campaign that got community members involved.
A new report from Columbia University’s Tow Center for Digital Journalism looks at news organizations that are aiming to grow their revenue by converting readers into members. One essential way they do this: They create habit-forming newsletters.
The American Academy of Sleep Medicine recently helped launch a new association, the American Alliance for Healthy Sleep, to bring together members of the professional and patient communities. The collaboration could be a powerful way to boost advocacy and education about sleep disorders.
The American Veterinary Medical Association gives members access to a variety of practical benefits—all with a tap of an app.