The American Homebrewers Association gives members an easy way to track discounts and savings using an app, which helps AHA make the case for membership value and ROI.
Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Here’s what the omnichannel approach looks like.
For the cost of a Starbucks latte, the International Public Safety Association gave member prospects a limited $5 trial membership that included access to a lot of member benefits.
The wisdom of the crowd can go to work for your association. At #ASAE19, several speakers explored how associations can use crowdsourcing to generate new ideas and opportunities for member engagement.
Shifting power dynamics require leaders willing to engage the crowd, said "New Power" authors Henry Timms and Jeremy Heimans, kicking off #ASAE19 Sunday morning.
The Association of the U.S. Army Annual Meeting and Exposition hosts a walking competition to get attendees moving and improve the meeting’s sustainability.
Your messaging on membership’s return on investment is often as important as the benefits you provide. Consider whether you’re striking the right tone.
A conference newsroom run by the Online News Association gives student members hands-on job training, as well as an opportunity to attend the conference for free.
Stagnant membership growth, underutilized benefits, potential new members hiding in plain sight—these may be signs that it’s time for a membership model redo. But how should you restructure? Three associations made adjustments—big and small—that add access, equity, and ease to the member experience.
Looking to teach new board members the governance ropes? Take advantage of your LMS for board orientation.