Getting your members on board with a strategic initiative that they may not initially welcome isn’t easy. To sweeten the deal, a listening tour can help.
Adam “Smiley” Poswolsky, a workplace expert and author, challenged #AtWork17 attendees to create a culture of purpose-driven work in their organizations.
To encourage quick renewals, the U.S. Personal Chef Association holds a monthly contest with a chance to win next year’s membership for free.
The National Society of Professional Engineers is in the process of restructuring membership with state and local chapters. This strategic move requires a diplomatic change in order to more closely align membership.
Membership is growing for many associations, but they're not all seeing the same return on investment for member acquisition. With new digital marketing tactics and growing sophistication in reaching members in their favorite social media channels, associations are finding ways to both recruit broadly and target narrowly, resulting in high-value returns.
An online board portal boosts collaboration and security for the Association of Independent Colleges and Universities of Pennsylvania.
Use personas to get to know members. Here's how the National Association of Realtors is doing it with its 1.3 million members.
Promotions and giveaways can boost your members’ morale, but not all swag is created equal. Two membership managers reveal which freebies work best.
The Society for Simulation in Healthcare tapped members as social ambassadors to promote a week-long online advocacy effort.
Toastmasters International, a nonprofit devoted to communication and leadership skills development, has seen 23 years of consecutive membership growth. What’s the secret? An aggressive acquisition strategy.