Sending automated and personalized email messages to lapsed members can help you slow membership churn. Here’s how one association did it—plus, a few tactics to try in a win-back campaign.
The International Coach Federation onboards new members using a live webinar to introduce them to key benefits and services. This early engagement opportunity also helps boost first-year retention.
A new benchmarking study focuses on young professionals’ views on membership. While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. That’s a challenge associations will need to overcome.
At the National Association of Home Builders, members submit their favorite recipes for a community cookbook that’s now in its second printing. Proceeds from Building an Appetite support NAHB’s scholarship fund.
Are your members too busy to engage with your association? Maybe it’s time to rethink how you talk about member benefits and services, reframing them as time-saving opportunities.
During its annual meeting, the American Alliance of Orthopaedic Executives partners with a local charity in the host city. Funds raised not only help support a worthy cause, but the effort also offers opportunities for attendees to engage and interact with one another.
For a first-time association executive, getting to know the board can be a daunting prospect. How can a freshly minted CEO win the confidence of the organization’s volunteer leaders while establishing a foothold on the top job? Here’s how a few first-time CEOs navigated this experience, achieving long-lasting trust and collaborative relationships with their boards.
When a new CEO sits in the executive chair for the first time, listening is a top priority. In her e-book CEOs’ First 90 Days, executive coach Cynthia Mills, FASAE, CAE, outlines three actions to take in the first month on the job.
To become reality, ideas need a vetting process and a committed CEO.
The popular medium is a place for experimentation. Here’s how the Online News Association is putting its mark on a space where many of its members can also be found.