Your website’s “about us” page can say a lot or very little about your organization. Go beyond bland descriptions and a staff list to make this page more engaging, a place where members can build connections with your team and your community.
If you have members who are influential in your industry or profession, consider putting them to work as ambassadors. A look at some roles to consider them for.
A new GrowthZone survey indicates that many associations struggle to retain first-year members. If your organization is one of them, a few adjustments to your member onboarding program could help reverse the trend.
A professional photographer shares tips on how to put members front and center in the photos you take at your events. Done well, these images can capture the “human side of an association.”
To cultivate its pipeline of future leaders, the National Automatic Merchandising Association evolved its Emerging Leaders Network to ensure that it provides high-quality engagement opportunities and a seat at the leadership table.
Principles of user experience design can help associations help their members move easily around their websites and other digital properties. A UX strategist shares how some associations are applying a UX mindset to improve member services and experiences.
Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.
In the weekly Membership Hack column, we share small ways that associations save time, money, and resources while delivering value to members. Here are some of our favorites from the past year.
Businesses like Marriott, Spotify, and Facebook use “year in review” campaigns to connect and engage with users, customers, and members. Do you?
Individual face time feels like a precious commodity these days, which makes it an especially meaningful way to interact with members. This year, one association executive’s “conversation tour” generated new ideas for serving her members better.