Many associations operate on a calendar-year dues cycle with renewals late in the year, which means their members are currently deciding whether to join up again. Here are three tips to boost the chance of a renewal.
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level.
A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy. Meanwhile, chapter membership structures and programs are starting to shift in new ways to support members.
The earliest member interactions can lead to long-term member engagement. If your onboarding program needs a shot of energy, consider these three small tweaks to make the welcome feel more personal and relevant.
When you rely on member dues as a significant revenue source, free membership sounds scary. But you don’t have to go big: Limited free membership offers might provide just the boost you need.
Attention to user experience isn’t just for website development. Membership teams that think like their members and step into their shoes get better retention results. A new guide offers some UX tips and tricks to use during a member’s renewal period.
Climate change impacts are causing many associations to push harder on sustainability. At this year’s IMEX America in Las Vegas, sustainability was a focal point for attendee education and engagement.
Many associations say they want to be like Amazon, but do they act like it? The Craft Wine Association recently stepped up to the e-commerce behemoth by creating an online marketplace where consumers can buy from CWA members.
Is it time for your association to rebrand? As an organization changes its look and feel, the timing might be right to announce new member benefits and services too.
If a member faces an ethical dilemma, does your association offer a helping hand? At the Institute of Management Accountants, ethical guidance is a critical member benefit and engagement opportunity.