Snapchat is one of the best ways to tell your meeting’s story. Also: Are you following these four inbound marketing phases?
More of your members may be on Snapchat than you think. The platform’s popularity continues to grow with the over-25 crowd, and it now has more users than Twitter or LinkedIn.
If you haven’t already, it may be time for your organization to tap into the power of Snapchat, and one of the best ways is to use it to engage attendees at your next meeting. Eventbrite shares a few simple ideas for using Snapchat to inform and entertain at your events.
Fundamentally, Snapchat consists of short video clips that stay live for only a short time. But you can keep a longer, running narrative of your meeting by adding each video to your Snapchat Story. If you’ve been scared off by the temporary nature of Snapchat videos, be aware that the platform allows you to save your stories permanently, which means you can repurpose your video on other social media platforms or on your site.
Some of the charms of Snapchat are the emojis, captions, and filters you can add to your content. Create a customized geofilter for your meeting to encourage attendees to share their own snaps of your event.
— Abner Gonsalves, CAE (@AbnerGonsalves) April 25, 2017
Have you re-evaluated your inbound marketing processes lately?
If so, now’s a good time to look. A post on the Health eCareers blog makes the case that your strategy, wherever it starts, should be focused on the person who’s reading your marketing.
“It’s not about you. It’s a little bit about you, but in the sense that your organization needs to publish content and engage with your prospects and members on their terms,” the post states. “Talking to them about the what matters to them, and through the communication channels they prefer, establishes your organization as a trusted authority. Building on that relationship as a trusted authority is how you gain the credibility to inspire them to act later on.”
The post highlights the four stages of HubSpot’s inbound marketing philosophy—attract, connect, engage, and inspire—though those concepts are fairly universal. The goal is to draw in your target audience, convert them into members, and continue to motivate them to stay involved.
Other Links of Note
There aren’t two kinds of people. It’s time to change the way you think about introverts and extroverts, says Lifehacker.
Infographic of the day. Social Media Explorer shares everything you need to know about email marketing.
Leadership principles. Forbes outlines 10 practices that make you an authentic leader.